Imago Systems has a unique, category creating technology which enables previously unseen and underlying detail to emerge from x-rays and scans. They called on Tim Tennant to recast the company’s brand strategy from a health care play to a technology company. Together we crafted a new narrative — Visual Intelligence—and brand persona for this disruptive company. Components included a refreshed logo, website and collateral material.
Client: Imago Systems, Inc.
Project Type: Branding, Storytelling, Website
What We Did: Identity and collateral design, website design and development
Aligned Incentives provides CFOs and COOs with the tools need to assess their companies carbon footprint and recommend areas where mitigation makes sense. We were tasked with reimagining AI’s website to better portray the company’s unique value proposition. The result? A site that provides users with clarity on how best to work within SEC guidelines for meeting its new ruling on ESG requirements.
Client: Aligned Incentives
Project Type: Website Redesign
What We Did: Art direction, design, programming and chart animation.
